DO SOCIAL MEDIA MARKETING ACTIVITIES ENHANCE CUSTOMER EQUITY? A case study of fast-fashion brand Zara Eeva Ilona Koivulehto Inte
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CBBE Model Zara.docx - CBBE Model Example Question: Creating Brand Equity involves reaching the pinnacle of the CBBE brand pyramid resonance and will | Course Hero
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Storytelling marketing and its impact on developing company brand identity, case company Zara | Semantic Scholar
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