Year In Review: The Power of Celebrity Endorsement in 2016 – Sourcing Journal
The Best Celebrity Shoe Partnerships in 2018 – Footwear News
Rihanna or Serena? The Endorsement Puzzle for Women's Sportswear - WSJ
Under Armour's Collaboration with “The Rock” Tops List Of Best-Matched Celebrity Endorsements | SGB Media Online
Style Notes: Selena Gomez's Puma Sneaker Benefits Lupus Research; Trump's Comments Cause Amazon Shares to Drop – The Hollywood Reporter
Jay-Z Named Head of Puma's Relaunched Basketball Division | GQ
Selena Gomez Is the New Face of PUMA | SELF
Puma's Women's Focus Paying Off | SGB Media Online
Puma Seeing Success With Celebrity Endorsers Compared To Big-Name Athletes
Puma Signs Deal With Mikey Williams 17-Year-Old High School Basketball Phenom - Bloomberg
Normani on Twitter: "Excited to announce my 2018 campaign with @puma & the launch of the new RS-0 🌊 🌊🌊 @FootLockerEU https://t.co/fUMJPQXOnZ" / Twitter
Rihanna Announced As New Creative Director For Puma | Fashion News - Conversations About HER
Puma wins over sneakerheads by partnering with Rihanna, Big Sean and other celebs
seraph on Twitter: "look at these Office Puma ads https://t.co/R1nMMtWB6b" / Twitter
The Power behind the Non-athlete celebrity endorsement deal | by Lesetja Thema | Medium
Puma wins over sneakerheads by partnering with Rihanna, Big Sean and other celebs
Most Influential Puma Sponsored Athletes on Social - Opendorse
Jay-Z, Known Basketball Fan, to Help Puma Sell Sneakers - The New York Times
Cara Delevingne Stars In New Puma Campaign Directed by Rihanna - Cara Delevingne for Puma Women