![Sneakernomics: Five Things You Didn't Know About Nike's 'Lifetime' Contract With LeBron James | Lebron james, Lebron, Lifetime Sneakernomics: Five Things You Didn't Know About Nike's 'Lifetime' Contract With LeBron James | Lebron james, Lebron, Lifetime](https://i.pinimg.com/736x/d5/8e/72/d58e723d2f771e998d538adde0c7ca69--retail-trends-lebron-james.jpg)
Sneakernomics: Five Things You Didn't Know About Nike's 'Lifetime' Contract With LeBron James | Lebron james, Lebron, Lifetime
![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://ei.marketwatch.com/Multimedia/2019/08/28/Photos/ZH/MW-HQ323_lebron_20190828143144_ZH.jpg?uuid=163d1246-c9c2-11e9-8c5b-9c8e992d421e)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![Biggest football boot deals ever, from Puma's record-breaking agreement with Neymar's to Ronaldo's contract with Nike Biggest football boot deals ever, from Puma's record-breaking agreement with Neymar's to Ronaldo's contract with Nike](https://www.thesun.co.uk/wp-content/uploads/2020/09/NINTCHDBPICT000300881788.jpg?strip=all&w=720)
Biggest football boot deals ever, from Puma's record-breaking agreement with Neymar's to Ronaldo's contract with Nike
![LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | Bleacher Report | Latest News, Videos and Highlights LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | Bleacher Report | Latest News, Videos and Highlights](https://img.bleacherreport.net/img/images/photos/003/553/420/hi-res-09ff5c5c079f9a28c8c38f2494f0098b_crop_north.jpg?1449523442&w=3072&h=2048)