![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](https://arc-anglerfish-arc2-prod-bostonglobe.s3.amazonaws.com/public/NMNLFIHVXYI6TADI7FGV7KUX3I.jpg)
New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](http://thumbor-prod-us-east-1.photo.aws.arc.pub/GXdmnXuzhKBC2cVJ2cuRH8Xvbhw=/arc-anglerfish-arc2-prod-bostonglobe/public/QOE4FQXJMEI6TPJ4JWVT3BMQ4Q.jpg)
New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](http://thumbor-prod-us-east-1.photo.aws.arc.pub/yHTGaebORIgTh1ZeZaFdlvrTi-E=/arc-anglerfish-arc2-prod-bostonglobe/public/DD3TV7XV3II6TOHSSNY7URDNG4.jpg)
New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
![DyeStat.com - News - Dani Jones Makes New Balance Sponsorship Deal Official, Joining Training Partners Emma Coburn and Cory McGee DyeStat.com - News - Dani Jones Makes New Balance Sponsorship Deal Official, Joining Training Partners Emma Coburn and Cory McGee](https://www.runnerspace.com/members/images/67894/677227_full.jpg)
DyeStat.com - News - Dani Jones Makes New Balance Sponsorship Deal Official, Joining Training Partners Emma Coburn and Cory McGee
![DyeStat.com - News - Dani Jones Makes New Balance Sponsorship Deal Official, Joining Training Partners Emma Coburn and Cory McGee DyeStat.com - News - Dani Jones Makes New Balance Sponsorship Deal Official, Joining Training Partners Emma Coburn and Cory McGee](https://www.runnerspace.com/members/images/67894/677229_full.jpg)
DyeStat.com - News - Dani Jones Makes New Balance Sponsorship Deal Official, Joining Training Partners Emma Coburn and Cory McGee
![A New Balance Sponsored Hong Kong marathoner worn a Nike x NB shoes in London Marathon : r/RunningShoeGeeks A New Balance Sponsored Hong Kong marathoner worn a Nike x NB shoes in London Marathon : r/RunningShoeGeeks](https://preview.redd.it/a-new-balance-sponsored-hong-kong-marathoner-worn-a-nike-x-v0-4w7yld4enfs91.jpg?width=499&format=pjpg&auto=webp&s=0c93de543ab84950a665b6328c6d0179e601e814)
A New Balance Sponsored Hong Kong marathoner worn a Nike x NB shoes in London Marathon : r/RunningShoeGeeks
![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](http://thumbor-prod-us-east-1.photo.aws.arc.pub/m9w1P_Gf91ZKfm0LUv4ItB-ax5I=/arc-anglerfish-arc2-prod-bostonglobe/public/FHGQBDHVZUI6TOHSSNY7URDNG4.jpg)