When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
The History of LeBron James Basketball Shoes | Finish Line
The Origin Story Behind LeBron's Billion Dollar Relationship With Nike
LeBron James Nike contract: Details of multi-million dollar deal explored
Adidas had a chance to land rookie LeBron James with a 10-year, $100 million contract. Instead, they lowered their offer to $70 million at the last minute, allowing Nike to swoop in
Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike?
The NBA's Richest Shoe Deals: LeBron, Kobe And Durant Are Still No Match For Michael Jordan
Zion Williamson's shoe deal with Nike's Jordan Brand is the richest ever for an NBA rookie - MarketWatch
Nike inks lifetime contract with NBA star Kevin Durant | CNN
Nike Gave LeBron a Lifetime Shoe Deal
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World
LeBron James Signs Lifetime Deal With Nike - FloHoops
LeBron James' Game-worn Rookie Sneakers Headed for IPO - Boardroom
Lakers: LeBron James Rookie Game Sneakers Offered as Stock Investment - All Lakers | News, Rumors, Videos, Schedule, Roster, Salaries And More
On this day in 2003: LeBron James inked the richest rookie shoe deal
LeBron James Signs Historic $1 Billion Deal With Nike | BashaBearsBasketball.com
LeBron James Rookie Year: Accolades, Performances, Contract Details, and More - EssentiallySports
A king's ransom — the untold tales of the 2003 sneaker courtship of LeBron James
LeBron James Nike: King Jame's Lifetime Deal is Bonkers
The Road To Riches: How LeBron James Changed The Sneaker Game Forever | BashaBearsBasketball.com
NBA: Story behind LeBron's Nike ad for debut shoe - ESPN
Pin on Sports Business Infographics
LeBron James' Game-worn Rookie Sneakers Headed for IPO - Boardroom
Bronny James gets an early start on future with NIL deal with Nike
LeBron James Signs Largest Deal in Nike History
Zion Williamson signs reported 7-year, $75M contract to sell Nikes; rookie contract second only to LeBron's
Nike Had Conditions Before Giving Rookie Michael Jordan A Contract: Either Be NBA Rookie Of The Year, Or Average 20 PPG, Or Be An All-Star, Or Sell $4M Worth Shoes In A
Suns' Kevin Durant Signs Lifetime Nike Contract; Joins LeBron James, Michael Jordan | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
How LeBron James spent his first endorsement check from Nike
LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
LeBron James Helps Nike Make $600 Million a Year and Recently Saw the Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely Honored'
