![Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News](https://e3.365dm.com/20/03/768x432/skynews-joe-lycett-hugo-boss_4936038.jpg?20200301222119)
Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News
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Why Joe Lycett changed his name to Hugo Boss - Inside Birmingham comedian's fashion house feud - Birmingham Live
![Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses | CNN Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses | CNN](https://media.cnn.com/api/v1/images/stellar/prod/200302124308-joe-lycett-file-restricted.jpg?q=w_1500,h_2000,x_750,y_0,c_crop)
Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses | CNN
![The Poke on Twitter: "Joe Lycett changed his name to Hugo Boss to right a wrong and we really like his style. https://t.co/bK5PEj41qh https://t.co/xisuVftgZ1" / Twitter The Poke on Twitter: "Joe Lycett changed his name to Hugo Boss to right a wrong and we really like his style. https://t.co/bK5PEj41qh https://t.co/xisuVftgZ1" / Twitter](https://pbs.twimg.com/media/ESFPF37WsAA3MVE.png)
The Poke on Twitter: "Joe Lycett changed his name to Hugo Boss to right a wrong and we really like his style. https://t.co/bK5PEj41qh https://t.co/xisuVftgZ1" / Twitter
Birmingham comedian Joe Lycett officially changes his name to Hugo Boss in protest against the designer fashion brand | ITV News Central
![Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2020/03/01/15/joe-lycett.jpg?quality=75&width=1200&auto=webp)
Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent
![Richard Yewtree on Twitter: "Someone's going on @vicderbyshire in a minute... https://t.co/2Evz4JfkMC" / Twitter Richard Yewtree on Twitter: "Someone's going on @vicderbyshire in a minute... https://t.co/2Evz4JfkMC" / Twitter](https://pbs.twimg.com/media/ESGRxaOW4AASVdO.jpg)