People wait to enter H&M-owned multi-brand discount store Afound on the day of the brand's launch, in Stockholm, Sweden June 14. REUTERS/Anna Ringstrom Stock Photo - Alamy
Karin Olli-Nilsson on Twitter: "I'm checking out #Afound, H&M's new discount store in Stockholm. It's very much like TK Maxx: busy, messy – and impossible to find anything I “want want want.”
The new store "Afound" by H&M is finally opening!
H&M is Launching Afound Outlet Store
H&M launches Afound, a multi-brand discount store
H&M to launch new brand 'Afound' this month | Retail News Sweden