London Olympics: Other shoe has dropped in Nike vs. Adidas tussle - Los Angeles Times
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How Nike outplayed Adidas in London Olympics 2012 | Nike vs Adidas | Business Case Studies - YouTube
London Olympics 2012: Relive the best moments
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
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10 years on, what is the true legacy of the London 2012 Olympics? | UK News | Metro News
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Not an Official Sponsor, Nike Still Gets More Attention Than Adidas at Olympics - Bloomberg
Adidas x Stella McCartney Team GB London 2012 Zip Jacket — UFO No More
Advertiser of the Year: Adidas
London 2012 sponsorship sees Adidas UK sales increase by more than 10 per cent
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Summer Olympics 2012 : How Nike emerged as the ultimate winner despite not being the title sponsor?
Stella McCartney Is Back With Adidas for the Rio 2016 Olympics - Fashionista
London Olympics 2012: Stella McCartney designed Team GB kit revealed | LDNFASHION
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Olympic Gold: Stella McCartney Unveils Her Adidas Designs for Team GB | Vogue
Nike, Adidas claim victory in the battle of Olympics marketing glory - oregonlive.com
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Adidas olympic team 2012 hi-res stock photography and images - Alamy
